BC is one of the most generous provinces in Canada in terms of how much we give to charity. We give our time and money because we care about those less fortunate than ourselves.

And yet, BC has had one of the highest poverty rates in Canada for the last 15 years. 1 in 5 children in BC are living in poverty – that’s 167,810, enough to fill Disneyland four times. It’s clearly time for a different approach.

Food banks are necessary to address the immediate needs of people living with hunger and malnutrition. However, these services can only provide short-term relief for the downstream symptoms of poverty and we need long-term solutions that go upstream to fix its root causes. That’s why this holiday season we ask you to #rethinkgiving and go beyond charity; let’s think about achieving justice!

Short term vs Long term cartoon

Here’s how you can get involved in the campaign!

Poverty is a heavy issue. Giving to charity is the community stepping up and now we need to ask the government to share the weight with us.

BC is now the last province in Canada to commit to having a poverty reduction plan. Everywhere else, it was community pressure that convinced their government to take action so your voice will make a difference!

1. Email our Leaders

Please take a few seconds to Email the Premier (and other provincial political leaders) to ask them to commit to establish a comprehensive Poverty Reduction Plan for BC.

2. Share the Weight Toolkit

You can use our resources to launch the Share the Weight activity at your school, workplace, church or with any other group. Our full toolkit includes:

3. Resources to learn more

You can also watch and share these two great videos:

Thinking Upstream:

Powerful reminder of the impact of poverty on child learning from Anna Chudnovsky, Vancouver elementary school teacher:

4. Join the Poverty Free Action Team

Action Team members organized this #rethinkgiving campaign, and the group is open to everyone concerned about poverty in BC who wants to do something about it! The Action Team meets once a month, and offers the opportunity to learn about the Poverty Reduction Coalition’s work, connect with like-minded folks, and access resources to gain (or develop) experience in community organizing. This is your chance to help address poverty in BC at its roots. Everyone welcome!